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Construct a detailed step-by-step guide for creating an influencer campaign. Start with identifying campaign goals and the intended audience. Explain the process of selecting suitable influencers whose image and audience coincide with your brand. Offer advice on negotiating deals and setting up compensation packages. Describe the content development and confirmation stages, stressing the importance of collaboration and adhering to brand standards. Provide methods for tracking campaign efficacy. Share strategies for preserving relationships with influencers and refining the campaign based on feedback. Conclude with advice on conducting a thorough post-campaign evaluation.
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